ITV’s Coronation Street recently aired an episode in which a character was scripted to say “I’ve got more roots than Kunta Kinte. I don’t even know who that is but my mum used to say it all the time”. The latter remark is very telling as it indicates the scriptwriter had some reservation when writing in the former part of the remark and attempted to justify it with the latter. Unfortunately this only makes matters worse and once again highlights the need for this organisation.

What adds insult to injury regarding this situation is that people, including LBC’s Ian Collins were furious with us for being offended, unbelievable!

This is an edited video of our founders response to this remark. You can watch the full version below.